LUX HD450; bad company

spider-linkIf you’re researching the LUX HD450 clip-on phone lens, I’ll tell you up front; I don’t recommend the lens or the company selling it.  

The photo above shows the headquarters of the LUX HD450 Company on 6/9/16.  Okay, lots of legitimate home businesses use mailboxes.  But stick with me; I have more.

Many hands, one mailbox

Let’s google the address, “2658 Del Mar Heights Rd #368”, and see what else was going on here on Friday, 6/10/16:

  • Garcinia Slim Fast (also, a Ripoff Report on this product)
  • Elite Test360 (also, a Ripoff Report on this product)
  • PrimalCut
  • Jacked Muscle Xtreme
  • Natural Medicines
  • RippedMuscle
  • Miracle Green Coffee

Looks like this enterprise is not primarily a photographic equipment supplier.  I see many references in these pages to Delux Advertising LLC, which is tied to several other companies. (Thanks to David Staub for suggesting this address search.)

Web site comedy

If you click on a LUX HD450 advertisement or a “Buy it now” link in a product review, you’ll likely land on this web page.  Turn your sound down, because it’ll blast you with techno music.  Nice video.  Now let’s look more closely at the content (as of 6/10/16).  (Per their terms of usage, I’m not permitted to include images from the site.)

  • The first paragraph begins with the words “(Michael Whitfield)” as if he were the reporter.  But I couldn’t find anybody by that name online who is a journalist or is involved in photography.
  • Third paragraph; “It automatically filters your picture to the perfect setting, and works in every time of day including the night.”  But the lens looks clear; it must be quite a subtle filter, if it’s a filter at all.  Filters block part of the incoming light, so they wouldn’t be much help in the dark.  And pictures don’t have settings; cameras do.
  • “Christie from Dallas went backpacking last summer …”  I wonder how Christie recharged her phone in the backcountry?  This is fiction; that’s how.  Check the disclaimers at the bottom of the page: “The story depicted on this site and the person depicted in the story are not actual news.”  I’m guessing the same applies to the tweeted eulogies further down the page.
  • The lens brand comparison chart has a scientific look about it.  But who created it?  What are its sources?  As for the advice “Grab your set before the low introductory price is raised,” I found the same product sold by SMU Global on Amazon for $9.99.  The printing on the rims of the lenses, such as “0.67x Wide,” matches exactly.

Most of the links on the website lead to the order form, no matter what their labels say.  Home?  Order form.  Learn more?  Order form.  Once you land on the Order Form you can’t escape it by clicking your browser’s back-button.  You have to close the browser tab.

But About takes you to another advertising website.  The bottom of this page boasts “Made by LUXHD Cameras.”  Google and LinkedIn turned up no evidence that such a company exists.  If you click Home in this website, you’ll see a page with a photo of completely different lenses.  They’re also labeled “LUX HD450;” and here I thought “450” was a model number.  This website disables your back-button, too.

Fun with terms and conditions

In the lower right hand corner of the original website page, click a link labeled Terms And Conditions.  The self-obfuscating “LUX HD450 Terms Of Sale & Use” rewards the labor of reading it with some entertainment:

  • Section 3 limits the final resolution of a dispute to binding arbitration; you give up your right to go to court or join a class-action lawsuit.
  • Section 4B says that the company can take money from your charge account before it accepts your order.  Only when they ship your order do they accept it.
  • Section 4E says you can request a refund at any time — as long as it’s within 30 days of the date you made your order (not the date you received the product).
  • Section G says the company would treat a reversal of credit card charges as “theft.”  And it warns that the company monitors your online activity to use as evidence against you.  (I can see the NSA doing this, but not these guys.)
  • Section 5, by which time you may have fallen asleep, says the website’s content is for illustrative and informational purposes only.  They don’t guarantee that the product meets their own specifications, that it’s suitable for any use, that the website is correct and complete, etc.  However, Section 7E requires that any information you provide must be correct and complete.
  • Section 7D forbids you to re-sell products you buy on the website, even tho you’re pressured to buy three or more sets of lenses to get the $29-per-unit advertised price.

In upcoming posts, I’ll write about customer buying experiences and my own evaluation of the lenses.

If you’re already a victim, here are some thoughts about getting your money back.


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21 thoughts on “LUX HD450; bad company

  1. Jenny

    Wow! Good sleuthing. And, if you do a search on Alibaba, there are hundreds of products that look the same for a few dollars each.

    Reply
  2. Anonymous

    I went for the buy 2 get 3 free for me and my daughters. Was charged $145.00 and was duped. They are useless. Should have checked for reviews before I ordered. I tried calling there number and let it ring until it disconnected. A real scam as the reviews point out.

    Reply
  3. Anonymous in NJ

    Thrilled you wrote about these lenses. I really wanted to order and went so far as to stop at putting my CC info in. So glad I hesitated and decided to research first. Unfortunately, my friend ordered these lenses the same day I was going to. Hoping she gets the lenses.

    Reply
    1. pablovilas13 Post author

      I expect that your friend will get five sets of lenses regardless of what she ordered, and a huge charge against her credit card. I suggest that she reverse the charge immediately, and try Amazon first from now on.

      Reply
  4. Mary Manners

    Thank you for the work that you’ve done. The lens seemed to good to be true so I decided to research this product before parting with my money.
    I’m very glad that you article appeared early in the search results.

    Reply
  5. Linda Boles

    I ordered on 8/13/16, stilled haven’t received the product. So I Google the address and noticed the address was 2 miles from my house so I drove over there and found out it was a Mail box Etc. I tried calling the phone number first but no one answered. I don’t know if they have charged me yet. I talked to the manager at the mail box etc., she said they were good people and seven days was possibly too soon. So I called the next day and a man answered and told me it would be shipped out in the next seven days that was a week ago.

    Reply

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